Hamish Smyth

Hamish Smyth is a designer and partner at Order in New York.

Prior to co-founding Order, Hamish worked as an associate partner the New York office of Pentagram Design under partner Michael Bierut.

During his time at Pentagram, his work was recognized by AIGA, D&AD, The ADC, TDC, Fast Company, Comm Arts, Creative Review, Design Week, and the SEGD, among others.

In 2014 he co-founded Standards Manual, an independent publishing imprint focusing on the preservation of graphic design history.

Standards Manual’s first title was a reissue of the 1970 New York City Transit Authority Graphics Standards Manual, followed by a reissue of the 1975 NASA Graphics Standards Manual. Since then, the imprint has released a book every year, which you can view here.

Archive

This is an archive of projects completed between 2009–2016.

Work from 2017 onwards can be seen at order.design

Hamish Smyth is a designer and partner at Order in New York.

This is an archive of projects completed between 2009–2016.

Work from 2017 onwards can be seen at order.design

Prior to co-founding Order, Hamish worked as an associate partner the New York office of Pentagram Design under partner Michael Bierut.

During his time at Pentagram, his work was recognized by AIGA, D&AD, The ADC, TDC, Fast Company, Comm Arts, Creative Review, Design Week, and the SEGD, among others.

In 2014 he co-founded Standards Manual, an independent publishing imprint focusing on the preservation of graphic design history.

Standards Manual’s first title was a reissue of the 1970 New York City Transit Authority Graphics Standards Manual, followed by a reissue of the 1975 NASA Graphics Standards Manual. Since then, the imprint has released a book every year, which you can view here.

Mastercard identity

Mastercard logo depicted with a red and yellow circle with an intersecting orange slice
Mastercard logo depicted with a red and yellow circle with an intersecting orange slice

WalkNYC wayfinding system
for NYCDOT

Wayfinding totem with Helvetica for the NYC DOT Walk NYC pedestrian wayfinding program in Manhattan, New York City

NYCDOT
parking signs

Parking sign reading No Standing with an arrow in Brooklyn, New York City
Parking sign reading No Standing with an arrow in Brooklyn, New York City

Bellingcat
identity

Wordmark for Bellingcat with an upside down question mark

Republication of the 1975
NASA Graphics Standards Manual

Space bag for NASA book made out of metallic foil

LOOK safety street
signage for NYCDOT

LOOK street signage painted on the road with a child crossing

WalkNYC identity

Logo with Helvetica for the NYC DOT Walk NYC pedestrian wayfinding program

Amalgamated Bank
identity

Logo for Amalgamated Bank shown on the awining of the bank in New York City

WalkNYC icons
designed
with Jesse Reed

Icons for the NYC DOT Walk NYC pedestrian wayfinding program

WalkNYC maps for
MTA Subway

Map and cartography design with Helvetica for NYC DOT Walk NYC pedestrian wayfinding program

American Institure of
Architects identity

Logo for the American Institute of Architects depicting an eagle and column

Bellingcat
identity

Icon for Bellingcat with an upside down question mark

MTA Fulton Center
identity

Logo for Fulton Center MTA subway station in Manhattan, New York City

MTA Fulton Center
identity

Logo for Fulton Center MTA subway station in Manhattan, New York City

MTA 2nd Ave and
South Ferry signage

Signage designs for MTA Subway Second Avenue and South Ferry stations

How To by
Michael Bierut

Cover design of the book How To by Michael Bierut

WalkNYC icons

Icon of a I love NY shopping bag for the NYC DOT Walk NYC pedestrian wayfinding program

WalkNYC SBS bus expansion
designed with CityID

Wayfinding and bus time totem with Helvetica for the NYC DOT Walk NYC pedestrian wayfinding program in Brooklyn, New York City

Mastercard identity
color system

Color palette for Mastercard brand system

WalkNYC
illustration

Illustration of The Gugennheim museum in Manhattan, New York City

Mastercard, Maestro,
and Cirrus identities

Mastercard, Cirrus, and Maestro logos

Mastercard, Maestro,
and Cirrus identities

Mastercard, Cirrus, and Maestro logos

Governors Island
wayfinding

Entrance signs to Governors Island in New York Harbor

WalkNYC maps for
MTA Subway

Header design with Helvetica for NYC DOT Walk NYC pedestrian wayfinding program

WalkNYC
illustrations

Illustrations of key New York buildings in New York City including the One World Trade and the Empire State Building

WalkNYC wayfinding
system
for NYCDOT

Wayfinding totem with Helvetica for the NYC DOT Walk NYC pedestrian wayfinding program in Manhattan, New York City

NYCDOT parking signs

Parking sign reading No Standing with an arrow in Brooklyn, New York City

NYCDOT
parking signs

Parking sign reading Truck Loading Zone in Brooklyn, New York City

Helvetica DOT typeface
modification tests

Helvetica type study of the number 1 set in in light, medium, and bold

WalkNYC maps for
MTA Subway

Map and cartography design with Helvetica for NYC DOT Walk NYC pedestrian wayfinding program

WalkNYC maps for
MTA Subway

Map and cartography design with Helvetica for NYC DOT Walk NYC pedestrian wayfinding program

Mastercard
identity

Mastercard logo sticker on shop window with a man, woman, and two childeren sitting on bench

Amalgamated Bank
identity

Amalgamated Bank logo depicting an abstract A and B

WalkNYC You icon

You location marker for NYC DOT Walk NYC pedestrian wayfinding program

American Institure of
Architects identity

Logo and wordmark for the American Institure of Architects depicting an eagle and column with the letters AIA

WalkNYC maps for
MTA Subway

Map and cartography design depicting a subway station with Helvetica for NYC DOT Walk NYC pedestrian wayfinding program

NYCDOT parking
sign icons

Icon of a man hailing a taxi

NYCDOT parking
sign icons

Icon of a man hailing a taxi

Governors Island
wayfinding

Wayfinding sign with directions to Play Lawn and Colonels Row on Governors Island in New York Harbor

WalkNYC maps for
MTA Subway

Map and cartography design depicting a Bedford-Stuyvesant with Helvetica for NYC DOT Walk NYC pedestrian wayfinding program

WalkNYC color
palette

Color palette for NYC DOT Walk NYC pedestrian wayfinding program

Amalgamated Bank
account statement

Amalgamated Bank logo shown on an account statement

Mastercard identity

Mastercard logo with wordmark set in FF Mark typeface

NYCDOT parking
signs

Parking sign reading Taxi / For Hire Vehicle Relief Standa 1 Hour Limit in New York City

WalkNYC wayfinding
system
for NYCDOT

Wayfinding totem with Helvetica for the NYC DOT Walk NYC pedestrian wayfinding program in Manhattan, New York City

WalkNYC
illustration

Illustration of the Statue of Liberty in New York City

AIA custom typeface
designed with Jeremy Mickel

Type design study for the American Institure of Architects

WalkNYC
illustration

Details of an illustration of the New York Public Library Bryand Park location

WalkNYC wayfinding
system
for NYCDOT

Wayfinding totem with Helvetica for the NYC DOT Walk NYC pedestrian wayfinding program in Manhattan, New York City

WalkNYC
map system

Map and cartography design with Helvetica for NYC DOT Walk NYC pedestrian wayfinding program depicting Midtown Manhattan

Governors Island
wayfinding

Wayfinding sign with woman reading information at Hammock Grove on Governors Island in New York Harbor

The New York City
Subway Poster

Poster depicting every station of the New York City subway network

Helvetica DOT typeface
modification tests

Helvetica type study of numbers 1 through 9 with the number 0 set in light, mediumn, and bold

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Credits

Credits

All projects (excluding the republication of the 1975 NASA Graphics Standards Manual, republication of the 1970 NYCTA Graphics Standards Manual, and The New York City Subway Poster) were designed at Pentagram under the direction of Michael Bierut.

Images courtesy of Pentagram, Hamish Smyth, and Standards Manual.

Type: IBM Plex Mono

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