City Circle Tram
Rebranding of Melbourne's City Circle Tram. Included corporate identity, print material, signage and an interactive tram stop touchscreen.
The logotype was handdrawn (development work below) to give a 1950's feel - the same era the trams themselves were built. The aqua colour represents the parks and water that the tram passes as it loops around Melbourne's CBD.
The print material used the beautiful typeface Kevlar by Melbourne studio Letterbox.
Interactive tram stop touchscreen:
