How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World

How to, Michael Bierut
Book design

Creative director:
Michael Bierut


How to is the first monograph by world-renowned designer and Pentagram partner Michael Bierut.

The book launch coincided with the opening of an exhibition with “Masters Series” exhibition held at SVA Chelsea Gallery.

Bierut is famous for using the same type of Mead composition notebook for his entire career. The cover uses the familiar pattern found on the notebooks.