Governors Island

Governors Island
identity and signage

The Trust for Governors Island
West 8

Creative director:
Michael Bierut, Tracey Cameron

Designed with Britt Cobb



Governors Island is a 172-acre public park in the middle of New York Harbor, just 800 yards off the southern shore of Lower Manhattan. A new program of transparent signage helps visitors navigate the park while preserving the views framed by the existing gantries, the massive skeletal structures that signify the entrance to the Island. The new signage system was developed in collaboration with the urban design and landscape architecture firm, West8.

A custom typeface called Guppy Sans was applied to every sign in the park, including street, informational, and interpretive signs. Coupled with a playful set of icons, this consistency creates a distinct sense of place that sets the Island apart from other New York destinations. Amidst the lush landscape of the Island’s park, the signage will eventually make excellent trellises as the greenery of the park grows over time.

The signage program is inspired original Coast Guard gantry’s.

The gantrys frame views of the city, and the “see-through” signage attempts to do the same.