Amalgamated Bank

Amalgamated Bank identity

Amalgamated Bank

Creative director:
Michael Bierut


Amalgamated Bank is the leading financial institution dedicated to providing affordable banking services to working people, unions, and progressive organizations and businesses. A new brand identity for the bank updates its look while also honoring its legacy as New York City’s first labor bank.

The bank’s heritage in the garment manufacturing union inspired the new mark, which weaves two forms together like fabric and resembles an abstract “A” and “B.” The new identity appears on all of the bank’s digital and print applications, as well as environmental graphics.

An early seal used by the bank. We drew inspiration from the overlapping characters and the tight line work in the seal.

An series of icons and illustrations were designed using the same folding principals as the logo.